Today, approximately one third of our products have a RESPONSIBLE tag. This means that a product is either FSC™, GOTS or OSC 100/ Organic blended certified or produced in a recycled material. In the future, our definition of RESPONSIBLE will expand due to committed work to our Responsible Criteria being implemented even more in the early design phase.
We challenge ourselves to make more sustainable choices already in the design phase. We work to ensure that as many of our products as possible are made from responsible materials, and several of our designs are made from a single material, making it easier to recycle if and when our customers wish to do so. In 2020, 21% of the products in our collection had a RESPONSIBLE tag. In 2021, the number of RESPONSIBLE products increased to 28%. Our goal for 2022 was to increase that percentage to 32%. Regrettably, we were unable to meet this target due to several internal and external challenges and the number of RESPONSIBLE products in the collection at the end of 2022 was 28.7%.
We are dedicated to and continuously working on implementing new, responsible materials and ways of working, and remain committed to our goal of increasing the proportion of RESPONSIBLE products in our collection to 32% in 2023. Although our ambition is for this percentage to grow, we know that it may vary from year to year, as our design collection is dependent on various factors, and there may be years in which we will have to remove a RESPONSIBLE product from the collection, for example, if that product no longer is in demand.
Today we use RESPONSIBLE as a tag on our products to signify that a product is either FSC™, GOTS or OSC 100/ Organic blended certified or produced in a recycled material, such as recycled glass and ceramics, recycled paper pulp or PET-yarn made from post-consumer plastic bottles. In the future, our definition of RESPONSIBLE will expand due to committed work to our Responsible Criteria being implemented even more in the early design phase.